NEW YORK — To celebrate and promote the return of its “Have You Tried This Yet?” campaign, Procter & Gamble held an exclusive media event in New York on Tuesday evening spotlighting some of its most innovative products and offering complimentary beauty services and product demos.
The event, held at The Theater at Cedar Lake in New York City, also featured appearances by Kari Byron, host of the television shows “Mythbusters” and “Head Rush,” and celebrity stylist Irma Martinez. Both Byron and Martinez are working with P&G as campaign spokeswomen and will be featured in “Have You Tried This Yet?” brand demonstration videos for such brands as Bounty ExtraSoft and Clairol Nice ‘n Easy Color Blend Foam.
During Tuesday evening’s event — attended by consumer and trade press and bloggers — attendees could, for example, learn about Clairol Nice ‘n Easy Color Blend Foam and secure a color consultation to see how a foam hair color works with hair; receive a makeover experience from CoverGirl with the Natureluxe Silk foundation and Gloss Balm makeup; and get a consultation on Crest 3D White 2-Hour Express Whitestrips. The event also featured demos of such household brands as Bounty ExtraSoft and Always Infinity.
As previously reported by Drug Store News, P&G will reach consumers nationwide through a variety of touch-points, including print advertising, direct response TV and iMedia. Also, P&G BrandSaver, a complimentary coupon booklet, will feature more than $102 in savings, including values on the campaign’s feature products. The BrandSaver can be found in local newspapers throughout the country on Oct. 30.