P&G celebrates the London 2012 Paralympic Games

LONDON — Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

P&G Canada sponsored Canadian Paralympic athlete Josh Cassidy, whose inspiring efforts during the 2012 Games highlighted his role as an ambassador for both P&G and all Canadian Paralympic athletes. Cassidy represented Canada in four events, including the Men’s 800m — T54, where he finished in fifth place.

Through its sponsorship of Canadian Olympic and Paralympic athletes, P&G Canada is also celebrating the unsung heroes who have stood behind them on their journey to the 2012 Games: their moms. By way of a $500,000 commitment, P&G’s Thank You Mom campaign honored the moms behind our Canadian Olympic and Paralympic athletes, by helping them get to London to see their children compete on the world’s biggest stage.

In addition to the sponsorship and financial commitment to moms, P&G extended its support to families of Paralympic athletes during their time in London by offering exclusive access to the P&G Salon in Wella Studio between Aug. 29 and 31. The salon offered a range of complimentary services, including haircut, color, blow-dry or styling services, skin care with makeup and patriotic manicures provided by P&G brands, including Gillette, Pantene, CoverGirl and Clairol. Athletes were treated to a similar salon in the Athlete Village, along with a dental clinic with services provided by Crest and Oral-B. During this time, 86 people visited the P&G Salon.

The P&G Thank You Mom campaign is the biggest in P&G’s 175-year history. It’s behind the company’s pledge to raise $25 million for youth sports programs around the world, something moms have said would be a great way to thank them. P&G is the first Worldwide Olympic Partner to recognize the role of moms and families in an athlete’s success, and will continue to celebrate their contributions through the next four Olympic Games in global partnership with IOC.

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