P&G beauty brands to support youth sports in partnership with Team USA for 2012 Olympics

CINCINNATI — Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

P&G's commitment to youth sports expands on its partnership with USA Gymnastics, Alicia Sacramone and Natalie Coughlin for the London 2012 Olympic Games, and its global marketing partnership with the International Olympic Committee through the 2020 Olympic Games.

Supporters can join forces with P&G Beauty brands, including Always, Aussie, Clairol Nice ‘n Easy, CoverGirl, Crest 3D White, Herbal Essences, Ivory, Olay, Pantene, Secret, Tampax and Venus, to raise money for the P&G|Team USA Youth Sports Fund by “liking” P&G Beauty on Facebook. The company will donate $1 for every “like” the Facebook page receives, up to $100,000.

Beginning in June, Facebook users can participate in P&G’s Make Waves experience, a custom application designed to bring girlfriends together to show support for each other, Team USA athletes and Olympic Games hopefuls. Make Waves allows young women to participate in themed digital “waves,” invite girlfriends to join and keep the momentum going through the Olympic Games in London.

Also beginning in June, Pantene Pro-V will launch Facebook and Twitter social media campaigns with Olympic Swimmer and Pantene Pro-V brand ambassador Natalie Coughlin. Fans can follow Coughlin on her journey by using and following #GoGold on various social media platforms. Each time a consumer uses #GoGold, Pantene Pro-V will make a charitable donation to the P&G|Team USA Youth Sports Fund, up to $100,000.

The additional $200,000 will be raised via sales; with every $50 purchase of P&G Beauty products from Always, Aussie, Clairol Nice 'n Easy, CoverGirl, Crest 3D White, Herbal Essences, Ivory, Olay, Pantene, Safeguard, Secret, Tampax and Venus, through June 5, P&G will donate $10 to the P&G|Team USA Youth Sports Fund. P&G Beauty's contribution, along with the $500,000 from sales and donations raised through P&G's "Thank You, Mom" program, support the company's plan to raise $5 million globally to help establish and sustain youth sports programs around the world.

Recommended stories

Login or Register to post a comment.