MADISON, N.J. — Pfizer on Wednesday launched its Gold range of child nutrition products, developed to meet the changing nutritional and feeding needs of young children. The Gold range of infant and follow-on formulas and growing-up milks provides the right balance of high-quality nutrients needed to support ideal health, growth and development in growing children.
“We are focused on meeting the nutritional needs of the world’s youngest populations. We recognize that this is an enormous responsibility and are committed to helping establish a critical nutritional foundation,” stated Amy Schulman, Pfizer Nutrition business unit lead. “By drawing upon Pfizer’s innovative science core, we are now introducing the first of a series of clinically based nutrition products that help provide the optimal nutrients for children.”
Pfizer Nutrition’s Gold range of child nutrition products has been redesigned to reflect the latest recommendations from leading nutritional experts, including the American Academy of Pediatrics, the European Society for Pediatric Gastroenterology, Hepatology and Nutrition, and the Food and Agriculture Organization of the United Nations.
“Experts have identified several nutrients (vitamins A and D, iron, zinc and iodine) for which older infants and young children are at risk of consuming in lower than recommended amounts,” said Patricia DeRusso, chief medical officer and VP at Pfizer Nutrition. “The Gold range was specifically designed to provide older infants and young children with 100% of the U.S. Daily Reference Intakes of vitamin A, iron, iodine and zinc when fed as directed, and also to meet AAP-recommended levels of vitamin D.”
The new Gold range also contains less protein to support healthier rates of growth and fortification of the second, third and fourth ages with oligofructose, a soluble fiber, to promote gut health.
A recent survey commissioned by Pfizer found that 47% of healthcare professionals surveyed globally believed that most parents of children still do not fully understand the long-term impact of early nutrition. According to those healthcare professionals, fewer than 17% of parents are “very concerned” about ensuring their child is getting the right balance of nutrients that they need.
Approximately 72% of healthcare professionals believed it is possible for a child to have too much of certain nutrients, but less than half stated that parents are “very” or “somewhat” concerned about over-nutrition.