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ADISON, N.J. — Pfizer Consumer Healthcare on Thursday unveiled a Jon Bon Jovi testimonial as its latest commercial that's part of its "Advil Stories" campaign.
“Our 'Advil Stories' campaign emphasizes that everyone experiences physical pain for some reason in their lives, no matter who they are," said Srini Sripada, senior director pain management for Pfizer Consumer Healthcare. "We know that Advil consumers are our greatest ambassadors and that pain is something we all share. We are excited to showcase the true stories from pain sufferers who are finding relief with Advil, and we are thrilled that Jon is sharing his story with America.”
“Pain does not have much of a place in my life. I checked the schedule and it’s not on it. You never know when Advil is needed,” Bon Jovi said. According to Pfizer, Jon injured his calf muscle on stage last year while entertaining a hometown crowd in New Jersey. He later revealed in an interview that he relies on Advil to get through the inevitable aches and pains that come with touring, setting the stage for his true Advil story. In the advertisement, which debuted Dec. 9, Jon joined other Advil users, including recently-retired talk show host Regis Philbin, who have told their stories of pain and relief in Advil’s current testimonial-style campaign.
The TV ad was shot in Red Bank, N.J., at the Jon Bon Jovi Soul Kitchen, a community kitchen that recently opened as an initiative of the Jon Bon Jovi Soul Foundation.
The "Advil Stories" campaign launched last year. All of the stories can be viewed at TakeAdvil.com.