MADISON, N.J. — Pfizer Consumer Healthcare on Tuesday unveiled a new library at P.S. 130 in the Bronx as part of its Advil Congestion Relief Project. New York Yankee fan favorite Brett Gardner helped unveil a newly decongested library with improved access to computers and books.
“Before our students had to crowd around a few computers when I was trying to teach them about online research, typing and other technology skills, and due to our limited book collection, there were often long waits for the children to check out their favorite books,” stated David Levin, the school’s library teacher who has taught at P.S. 130 for more than 10 years. “Now, thanks to the Advil Congestion Relief Project, our space looks so much more inviting, every student has access to a laptop when they attend class in the library, and we were able to order multiple copies of our most popular books.”
The project is part of a new philanthropic initiative from Pfizer in support of its Advil brand. The company has taken its Advil tagline — "The Right Relief for the Real Problem" — and applied that to communities. "Advil Congestion Relief wants to partner with you to help relieve congestion in your town," the company stated on its consumer website featuring the program. "Not just sinus congestion, but all the other ways congestion may be affecting your community. So tell us, how does congestion affect your community? Is it long lines at the library? Over-crowded parks?"
In the coming months, the project will be visiting communities around the United States to provide literal congestion relief to real problems ranging from undersupplied schools to congested traffic lanes. The Advil Congestion Relief Project plans to hit Chicago next month, and in early 2012, the brand will be bringing congestion relief to communities identified by consumers, who can win a prize worth up to $30,000 for their community.