MADISON, N.J. — Pfizer Consumer Healthcare on Tuesday launched a new consumer promotion campaign featuring television actress Angie Harmon in support of its Children’s Advil brand.
The campaign incorporates a “Relieve My Fever” contest that invites parents and their kids to sing the Children’s Advil rendition of the classic song “Fever” for a chance to win $15,000. The kid-friendly version of the song tells the story of mommy fighting her little one’s fever and making her child feel better. As part of the contest, Pfizer Consumer will donate $5 for every entry submitted and $1 for every vote cast to Children’s Miracle Network Hospitals.
“As a mom of three young children, I know firsthand that fevers can sometimes get in the way of childhood fun,” stated Harmon. “The ‘Relieve My Fever’ contest gives parents and kids a chance to have some fun together for a good cause.”
To enter, parents can visit RelieveMyFever.com for easy-to-follow instructions, lyrics, music and a sample video that will help them create and submit their own video performance.