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YARDLEY, Pa. — To kick off the arrival of flea and tick season, PetArmor last week launched a national TV commercial campaign created by Adrenaline, a Havas Company. The commercials educate pet parents that value-priced PetArmor is guaranteed to protect pets as well as competitive products at killing adult fleas and ticks. The :30 and :15 spots will air nationally supplemented with local market activity beginning April 1.
The advertising message was reinforced in a March 22, 2013 "Frugal Friday" segment on "TODAY".