Pert Plus taps male demographic with 3-in-1 products for men

PHOENIX Pert Plus, which is part of Innovative Brands' portfolio, is expanding its line with the launch of two new 3-in-1 products, one specifically formulated to appeal to men.

Launching at retail in February are the new 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas. The formulas come in two variants: Moisturizing and Refreshing (geared toward men).

Pert Plus Moisturizing 3-in-1 contains vitamins A and E plus aloe vera to moisturize the skin.

Formulated specifically for him is the new Pert Plus For Men Refreshing 3-in-1, which provides a cool, tingling sensation.

In conjunction with the launch, Pert Plus is unveiling a "Threedom" online video contest in April. The contest encourages participants to upload three-second videos highlighting what they need "Threedom" from.

Participants will be eligible to win weekly prizes for products that will help simplify their lives such as a Blackberry, TiVo, PlayStation 3, etc. A grand prize winner will be selected in December and will win a three-island trip to Hawaii. For more details, visit

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