NEW YORK — Perry Ellis has announced the launch of its new namesake fragrance for men — which, according to the company, is a fresh, woody aromatic scent that reflects the Perry Ellis man’s witty, casual confidence.
The brand’s new flagship fragrance opens with a bitter orange citrus burst and crisp, herbaceous spices of cardamom, coriander and clary sage. The heart of the composition encompasses fir, mint, cedarwood and lavender. Beneath these scents are notes of sandalwood, patchouli and white moss wrapped in the warmth of tonka bean, amber and musk.
The bottle design is inspired by the signature Perry Ellis “dot.” An ink-colored metal case encircles the teal glass bottle, allowing the fragrance to be visible. The dot evokes the heritage of Perry Ellis while lending a playful attitude, the company stated.
The advertising campaign, photographed by Daniel Jackson, is in keeping with the Very Perry campaign for the brand. In the ad for the fragrance, model Paul Kelly from Q Model Management jumps to catch a larger-than-life bottle of the scent.
“The ad for our new Perry Ellis fragrance embodies the charm and wit embraced by the Perry Ellis man,” stated VP marketing Matt Cronin. “We played up the oversized nature of the bottle to add an unexpected dimension to the advertising image, sending a powerful message about the Perry Ellis man and fragrance.”
The tag line for the campaign reads, “Be Very. Like Perry.” The ad will run in fall issues of Details, Esquire, Essential Homme, InStyle and GQ.