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Permanent precision

NEW YORK — Kao Brands’ John Frieda officially has launched its first-ever permanent hair color and is looking to shake up the hair color segment with the new Precision Foam Colour. The at-home hair color is designed to provide salon-caliber results in both coverage and color. The nonaerosol foam spreads evenly through the hair, saturating every strand with no mess. The 20-shade 
palette collection was developed in conjunction with John Frieda creative color director and U.K. colorist Nicola Clarke. The collection is priced at $12.99.

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