PerceptiMed names new VP sales and marketing

MOUNTAIN VIEW, Calif. — Pharmacy technology company PerceptiMed on Monday announced the appointment of Terry Cater to the position of VP sales and marketing. 
 
“We are pleased that Terry has joined our operation to lead our sales and marketing efforts at this critical time of growth for PerceptiMed,” PerceptiMed founder Dr. Alan Jacobs said, “Terry’s skillsets will help to maximize the pilot programs that we have successfully completed, and to leverage that success in our sales channels as we establish a new industry standard for dispensing medication.”
 
Cater has worked in the chain drug, supermarket, drug wholesaling and healthcare technology sectors over the course of his career, most recently serving as director of pharmacy at Safeway Pharmacies and Save Mart Stores in California. He has held VP-level positions at Cardinal Health and McKesson, and has operated an independent pharmacy consultancy for 10 years. He is a member of the California Pharmacists Association and belongs to various national organizations, including the National Community Pharmacists Association. 
 
Perceptimed’s offerings, which include medication verification and dispensing technology IdentRx, and will-call solution scripClip, work to reduce dispensing errors in pharmacy. 
 
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