CINCINNATI — Procter & Gamble on Friday announced Pepto-Bismol will be a sponsor for both the Rock ‘n’ Roll marathon in San Diego and the Register’s Annual Great Bicycle Ride Across Iowa later this summer.
The brand will be front and center during these events and even plans to drench an 8-man RAGBRAI team in its signature pink hue to spread its message — “Wherever the weekend takes you, take Pepto-Bismol To-Go." Similarly, Pepto will paint the crowd pink at the Rock ‘n’ Roll Marathon, sampling Pepto-Bismol To-Go and handing out promotional thundersticks.
San Diego is home of the first ever Rock ‘n’ Roll Marathon, which combines entertainment and running. Bands stationed at every mile of the race keep runners and walkers energized, engaged and entertained. At RAGBRAI, the annual, noncompetitive bicycle ride across Iowa, riders and supporters camp out each night, socializing and grilling up a feast to last them through the next day. P&G estimated that more than 50,000 people will be involved in both events this year.
P&G also will be a significant sponsor of the the London 2012 Olympic Games. The company plans to raise $5 million to help establish and sustain youth sports programs around the world.