PURCHASE, N.Y. — Pepsi unveiled its latest television ad, which celebrates the brand's rich music history, during the premiere of Fox's "The X Factor."
The "Music Icons" spot, which features global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey, was in line with the concept of "The X Factor," which is to search for the next pop music star. The spot also featured the following slogan: "where there’s Pepsi, there’s music."
"Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns," PepsiCo Beverages chief marketing officer of global consumer engagement Frank Cooper said. "We're confident that the next pop music star will emerge from our partnership with The X Factor."