PURCHASE, N.Y. PepsiCo's Aquafina is launching the Eco-Fina Bottle, the lightest half-liter bottle of any nationally distributed bottled water brand in the market.
At a weight of 10.9 g, the Eco-Fina Bottle is made with 50% less plastic, eliminating an estimated 75 million lbs. of plastic annually. Aquafina is also driving additional environmental benefits by producing the bottle at purification centers where filling occurs and by eliminating cardboard base pads from 24-packs, which will contribute to saving 20 million lbs. of corrugate by 2010.
The Eco-Fina Bottle will be available in 24-packs and begins shipping to retail outlets nationwide this April.
This isn't the first time PepsiCo has developed and produced a new approach to distribution and packaging. In 2007, the company conserved nearly five billion liters of water across its global operations. Last year, PepsiCo took nearly six million kg of packaging per year out of its system globally and reduced greenhouse emissions by 18,000 metric tons annually, made possible by the introduction of a new half-liter bottle for Aquafina flavored waters.