PURCHASE, N.Y. — PepsiCo and the PepsiCo Foundation on Tuesday announced a donation of $300,000 to support relief efforts in Serbia and Bosnia and Herzegovina after flooding devastated the areas. PepsiCo also will donate 1.5 tons of product to the cause.
The resources will be allocated to the American Red Cross International Response Fund and the World Food Programme. The Foundation will liaise with agency partners to assess deployment of the relief and to gauge potential needs that may arise in the future.
World Food Programme, a United Nations agency, is a humanitarian organization which fights hunger and delivers food to communities in need. On average, WFP feeds more than 90 million people in more than 80 countries. The PepsiCo Foundation has a history of working with such organizations as FP, the Red Cross and others to bring relief to communities that have been ravaged by natural disasters.