PLANO, Texas PepsiCo's Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato chip varieties for the calorie-conscious consumer.
Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay's Lightly Salted potato chips, which were launched in 2000 in select markets but expanded to national distribution beginning in 2010.
"The No. 1 request from consumers is for lower-sodium versions of the snacks they love most. However, they are unwilling to compromise on taste," said Ann Mukherjee, chief marketing officer for Frito-Lay North America. "Lightly Salted meets that consumer need. We will continue to build on this effort and look to deliver even more great-tasting options for those consumers focused on sodium."
Lightly Salted products are available nationally in grocery, retail and mass merchandise. Lay's Lightly Salted and Ruffles Lightly Salted potato chips are priced at $3.99 per 10-oz. and 10.5-oz. bags, respectively. Fritos Lightly Salted corn chips are priced at $2.99 for 9.25-oz. bags.