Pepsi launches new bottle design after nearly two decades

PURCHASE, N.Y. — Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

The new bottle design features a contoured bottom for better gripping and a slimmer label, leaving more of the signature caramel color beverage exposed to shoppers. The new bottle design comes as PepsiCo has seen sales slipping over the past year. Beverage volume declined 4% year last year in North America for PepsiCo. That included a 4% decrease in carbonated soft drinks and a 3% drop in non-carbonated drinks, according to a regulatory filing with the Securities and Exchange Commission.

Pepsi hopes the new bottle design and other recent marketing moves, such as a multiyear sponsorship of the Super Bowl halftime show and collaboration with pop superstar Beyoncé, ramps up sales.

The company expects the new bottle to completely replace the current design over the next year to two years.

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