Pepperidge Farm introduces famous Australian cookie to Americans

NORWALK, Conn. Australians have been obsessed with Tim Tam, an Arnott’s-invented chocolate biscuit, for years. Now Pepperidge Farm, sister company to Arnott’s, is bringing the Australian favorite to the United States this November exclusively through Target stores. Tim Tam, which was rated the No.1 chocolate biscuit in Australia, is composed of two layers of chocolate-malted biscuit, filled with a light chocolate cream filling and covered in a thin layer of textured chocolate.

Arnott’s has been making the snack for more than 40 years, selling approximately 35 million packs each year. Pepperidge Farm, a subsidiary of Campbell Soup Company (like Arnott’s), is introducing Tim Tam in Chocolate Creme and Caramel varieties with a suggested retail price of $3.39. The tasty Australian treat will be available through March of next year.

“In keeping with the tradition of our founder, Margaret Rudkin, Pepperidge Farm is thrilled to introduce Tim Tam to American consumers. Margaret searched the globe to bring back delectable cookies and crackers to the United States that are now beloved icons to Americans, much like Tim Tam biscuits are to Australians,” said Michael Simon, senior vice president and general manager of the Pepperidge Farm snacks division. “We’re certain Americans will soon understand why this scrumptious cookie is all the rage in Australia.”

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