Peeps, Mike and Ike launch summer flavors

BETHLEHEM, Pa. — Peeps candy, a Just Born brand, will roll out two new summertime flavors to retailers nationwide, the company announced today. Just Born also announced Mike and Ike Lemonade Blends will return for its fourth consecutive summer.

The new Peeps products include Peeps Bubble Gum-flavored Marshmallow Chicks and Peeps Sweet Lemonade Marshmallow Chicks.

Peeps Sweet Lemonade Chicks are available in a two-count package with a suggested retail price of $0.99 to $1.29.

Peeps Bubble Gum Chicks are available in a 10-count package with an SRP of $1.49.

Mike and Ike Lemonade Blends are available in a 5-oz. theatre box and have an SRP of $0.99 to $1.29.

Mark Hoffman, senior brand manager for Peeps at Just Born, said, "Peeps have established themselves for a range of holidays beyond Easter, but entering the summer season with two special Peeps products is very exciting! Our lemonade and bubble gum products are delicious and will amaze young and mature Peeps fans alike. We are also pleased to have our Peeps join Mike and Ike in the cause to raise awareness and funds for Alex's Lemonade Stand Foundation and the fight against childhood cancer."

Alex's Lemonade Stand Foundation is a nonprofit dedicated to finding cures for all kids with cancer, and a portion of the proceeds from the three Just Born candies will benefit the foundation.

Peeps and Mike and Ike candies are available at Target, Rite Aid, Walgreens and other retailers across the country.


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