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Peeps introduces rainbow pops

BETHLEHEM, Pa. — Peeps is turning its marshmallow chicks into a new treat.

New Peeps rainbow pops includes a yellow, green, pink or blue chick featured on a lollipop stick. The four individual colors are vertically nestled on a stick in one package, the company said.

"We're having fun this Easter — taking our iconic chick and giving it a new look and taste," said Brian Bachrach, senior brand manager for seasonal brands and new products at Just Born, the parent company of Peeps. "Our Peeps rainbow pops allow fans new ways to enjoy their favorite Easter treats."

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