BETHLEHEM, Pa. — Peeps, a brand from Just Born Quality Confections, on Thursday announced the biggest new product launch in the company's 61-year history. The new confection, Peeps Minis, will give consumers the chance to snack on mini-sized marshmallow chicks throughout the year.
The minis come in three flavors — strawberry creme, chocolate creme and sour watermelon — and will be available in a resealable 24-count stand-up bag in candy aisles.
"Peeps entry into the everyday candy category with Peeps Minis is the next big step in giving consumers a new way to express their Peepsonality year round," said Brian Bachrach, senior marketing manager. "Many of our fans grew up loving our iconic chicks and we are now providing an opportunity to enjoy Peeps in a size perfect for snacking that is sure to make every day a holiday."
Peeps Minis are available now for a suggested retail price of $3.99.