PediaCare Cold & Flu Hydration introduced

Product contains immune-boosting antioxidants

TARRYTOWN, N.Y. — A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

Prestige Brands Holdings announced the launch of PediaCare Cold & Flu Hydration, designed to ensure children get needed fluids and electrolytes. The product replenishes nutrients lost from illness and provides immune-boosting antioxidants, with less sugar than sports drinks, soda and juices.

"When a child is ill, they can lose necessary vitamins and minerals that help keep them hydrated," PediaCare senior brand manager Carol Bishop said. "PediaCare Cold & Flu Hydration helps keep a sick child hydrated by replacing the lost fluid and electrolytes without the added sugar of other drinks while also providing antioxidants."

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