NEW YORK — Peanut Butter & Co. and Stonyfield have teamed up for a month-long online promotion that encourages selected food bloggers to develop new breakfast recipes using peanut butter and yogurt.
Through Feb. 13, consumers are invited to to vote for their favorite recipe at NuttyAboutYogurt.com. The blogger whose recipe gets the most votes will receive $1,000. Meanwhile, consumers taking part in the promotion will be entered into a sweepstakes with five random winners will receive a prize pack containing products from Peanut Butter & Co. and Stonyfield valued at $100. What's more, the first 20,000 people that vote also will receive $1-off coupons from both companies.
"We thought this promotion would be a perfect way to start off the new year. So many people are making commitments to eat better," Peanut Butter & Co.'s founder and president Lee Zalben said. "Breakfast is an integral part of a healthful diet, and combining wholesome ingredients like products from Peanut Butter & Co. and Stonyfield is an exciting way to get people thinking about breakfast in a new way."