PARIS — Coty's Prestige division has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign that is slated to launch worldwide in July.
The agreement with Coty marks Walker's first foray into the fragrance market.
"Paul Walker is a natural choice to represent Davidoff Cool Water. He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterize him," stated Francoise Mariez, SVP international European marketing licenses for Coty Prestige.
The American actor played Brian O'Connor in "The Fast and the Furious" films, and has acted in several other films, including Clint Eastwood's "Flags of Our Fathers," "Eight Below," "Joy Ride" and "Takers." He will be seen next reprising his role of Brian O'Connor opposite Vin Diesel in "Fast Five," being released in the spring.