Paramount teams up with American Greetings for new film-based greeting cards

HOLLYWOOD Paramount Licensing and American Greetings have made greeting card consumers “an offer they can’t refuse” – a new line of classic film-based greetings cards containing embedded sound chips and featuring some of the most famous lines in Hollywood history.

The initial line totaling 10 cards will sell for a suggested price of $4.99 retail.  The line will reach stores in late March and early April, with a second shipment being released in June.  They will be sold at drug chains, grocery stores and super centers nationwide, including Wal-Mart and CVS, as well as in American Greetings and Carlton Cards retail stores.

The initial line is based on the following films:  Airplane, Clueless (multi-button for $5.99 suggested retail), Dreamgirls, The Godfather, Major League, The Naked Gun, Old School, Road Trip and Tommy Boy.

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