Pantene, Maite Perroni partner to encourage Hispanics to give hope to women fighting cancer

CINCINNATI — Procter & Gamble’s hair care brand Pantene has teamed up with singer and actress Maite Perroni to support the Beautiful Lengths hair donation program during Breast Cancer Awareness Month.

Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their healthy hair to create free wigs for women who have lost their hair because of cancer treatments.

Real-hair wigs are extremely expensive and cancer patients often do not have the resources to buy them. Pantene Beautiful Lengths, through the American Cancer Society, distributes free Pantene Beautiful Lengths wigs through a network of wig banks nationwide. To date, Pantene Beautiful Lengths has received more than 450,000 hair donations from men, women and children and more than 24,000 real-hair wigs have been donated to female cancer patients in need.

The American Cancer Society estimates that approximately 1-out-of-3 Hispanic women will be diagnosed with cancer at some point in their lives. The probability of dying from cancer is about 1-out-of-6 Hispanic women and is the second-leading cause of death among U.S. Hispanics. A study by this organization found that 58% of women consider hair loss as the worst of the side effects of chemotherapy, and 8% of them are at risk of avoiding such treatments that could save their life, for fear of losing their hair.

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