MINNEAPOLIS — Pampers, part of Procter & Gamble, is expanding its line of Swaddlers diapers, the company announced this week. Previously available only up to size 3, the company will now offer sizes 4 and 5 at Target stores nationwide. From Jan. 27 through Feb. 2, Target guests will receive a free $20 Target gift card with an in-store purchase of two Pampers Swaddlers, Cruisers or Baby Dry economy packs.
“Pampers Swaddlers have been the No. 1 choice of hospitals for years, and we are excited to launch these additional sizes,” said Greg Barntsen, Procter & Gamble marketing manager. “We listened to parents who said they wanted to keep their toddlers in Swaddlers, and we’re pleased to offer them that option now.”
According to Audrey McClelland, mother of four children under the age of 8 years — with one more on the way — and founder of MomGeneration.com, moms are looking for ways to keep it simple and avoid unnecessary disruptions to established routines. “Swaddlers is a diaper I’ve always loved, and I’m so excited it is now available in bigger sizes at Target,” said McClelland. “Now parents can keep their little ones in Swaddlers throughout all their diaper-wearing years.”
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