Pampers kicks off online initiative for Latino parents with concert, Facebook contest

International superstar Thalia is celebrating Latino music with Pampers' "Mi Música, Mi Herencia" initiative.

CINCINNATI — Procter & Gamble's diaper brand, Pampers, and international superstar Thalia are celebrating the influential role of music in Latino children's development with the launch of "Mi Música, Mi Herencia," an online initiative for Latino parents.

Today's Latino parents face the challenge of honoring their Hispanic roots while embracing American values, and Pampers is recognizing this by inviting parents to download the sounds of the "Mi Música, Mi Herencia" anthem — a medley of classic, iconic Spanish-language children's songs adapted with a modern twist — on Pampers' Facebook page, Here, Latino parents can download the anthem now through Dec. 14, and are also encouraged to participate in the "Mi Música, Mi Herencia" baby video contest. To enter the contest, parents are asked to film their children dancing to the anthem and then share the video with the Pampers Facebook community by uploading it to the "Mi Música, Mi Herencia" gallery. Their video could be chosen to be featured in a Pampers Latino TV commercial to premiere in early 2013.

To celebrate the launch of the initiative, Pampers and Thalia hosted a special "Mi Música, Mi Herencia" concert on the evening of Oct. 25 at the New World Center in Miami, where hundreds of moms-to-be enjoyed a performance of Latino musical favorites by the Henry Mancini Institute Orchestra at the Frost School of Music — marking the first time a concert was held for babies before they are even born. Babies and their families met Thalia and participated in live musical orchestrations, toddler drum circles and musical craft stations.

"Music has always been a huge part of my life from a very young age, and today it remains a very powerful and natural way for me to connect with people, as well as my children,” Thalia said. “I’ve always tried to instill the best in them, as I am sure all parents do, and for me, one priority is to have them always maintain a strong tie to their Hispanic heritage to ensure the best of both worlds."

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