Pampers expands online resources with new baby shower, registry guide

CINCINNATI — Pampers has launched a new baby shower and registry guide on for expectant moms and dads. The online resource features two applications, My Baby Registry and My Baby Shower.

The My Baby Registry app offers users such components as retail barcode scanning, instant sharing capabilities with Facebook networks and an interactive blogging feature for expectant parents that want to share their pregnancy experiences with friends. The app marks Pampers' first fully integrated digital application, as well as the first iPhone application for the brand.

Meanwhile, Pampers' My Baby Shower app provides expectant parents, family and friends the useful tools for party planning from start to finish, including advice on themes and tips, helping users keep track of guest lists and letting users share photos of the event. My Baby Shower currently is available on the Facebook platform.

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