CINCINNATI — Pampers has introduced an improved line of Pampers Cruisers with 3-Way Fit that feature characters from "Sesame Street."
Pampers Cruisers with 3-Way Fit diapers now feature a softer, quilted back-sheet similar to the brand's Swaddlers diapers, a 20% longer absorbent area, as well as new "Sesame Street" designs. For the first time, Pampers will feature Oscar the Grouch on its diapers.
“Pampers prides itself on being at the forefront of comfort and performance which is why we’re excited to introduce newly improved Pampers Cruisers with 3-Way Fit diapers,” Pampers marketing director John Brase said. “Giving babies the freedom to play their way is not only important to their growth and development, but it’s also important to us! That’s why we continuously strive to make improvements to our products that parents (and babies) not only need, but ask for and delight in.”
Pampers Cruisers with 3-Way Fit are available in sizes 3 through 7 and can be purchased at mass, discount, baby specialty, grocery and eRetail stores nationwide.