CINCINNATI — Pampers has recognized the revolving role fathers play in their children's lives by expanding the brand's incentive program.
The brand has expanded its Gifts to Grow incentive program, which allows parents and caretakers to accrue points for their purchases and redeem them for different items, ranging from additional baby care products to educational toys, books, charity donations and more, in addition to sharing unique coupon and sampling opportunities with its members. New rewards added to the Gifts to Grow catalog include barbecue tool sets, professional-caliber golf balls, stainless steel water bottle gift sets and headphones for dad, just in time for Father's Day.
The expansion of the program comes at the heels of Pampers receiving the 2012 Fatherhood Award from the National Fatherhood Initiative. Pampers was recognized for its Web-based video series, "Real Pampers Stories," which highlight the parenting journey.
"Pampers recognizes that, today's fathers want to be involved in the very important role of nurturing their babies and acknowledges that it is just as important for dad — as it is for mom — to bond with baby too," Pampers general manager Fama Francisco said. "With all the attention on expectant and new moms, the role of an expectant or new father can sometimes be overshadowed. That's why this Fatherhood Award honor is a special thrill. Whether it's been via our web-based real parenting video series or our past partnerships with the likes of great dads, Pampers is committed to honoring and celebrating dads for the unique role they play in their babies lives."