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Packaged Facts: U.S. retail pizza market experiences boom

ROCKVILLE, Md. — The U.S. frozen and refrigerated pizza market will register sales of nearly $5 billion at retail, according to a recently released Packaged Facts report.

"The Pizza Market in the U.S.: Foodservice and Retail" report noted that 24% of U.S. consumers frequent the frozen food cases for pizza on a monthly basis, which has helped drive sales. Additionally, private-label continues to gain sales — and steal share — in each of three mass-market pizza segments: frozen pizza, pizza products and refrigerated pizza. On store shelves, category growth is primarily on the natural and organic front: Among the top 12 frozen pizza manufacturers, significant growth has come only from Newman's Own and Amy's Kitchen, Packaged Facts found.

For the full report, click here.


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