FAIRPORT HARBOR, Ohio — OurPet's, a pet supply company, announced the launch of a new line of products available through the food, drug and mass market channel. The Pet Zone brand will offer toys and accessories that are meant to enhance the well-being of pets.
Pet Zone's launch will help ensure easier access to high-quality products for pets, the company said. "Rather than simply moving products to food, drug and mass-market channel after they age out of pet specialty, we're carefully identifying the needs of FDM consumers and retailers by providing the products they need," said Dr. Steve Tsengas, president and chief executive officer of OurPet's.
To further support the brand, the company recently launched a new website, PetZoneBrand.com, which provides resources for retailers and brokers and also includes an online portal with access to marketing and sales materials.
"We are very excited to launch this new brand," said Gabriella DeSantis, senior director of marketing. "The savvy Food/Drug/Mass consumer wants products for their pet that provide the same level of innovation and enrichment as those found in pet specialty stores, but at a greater value. The Pet Zone brand fills this requirement with a variety of products that include feeding and storage solutions for dogs and cats, dog and cat toys and waste management tools."