Ouidad introduces new Color Sense collection

NEW YORK — Just in time for summer, Ouidad is set to launch its new line of Color Sense products designed to preserve and protect hair color from fading caused by sun exposure and other environmental factors that can damage hair.

The Color Sense trio included a shampoo and conditioner with a proprietary Color Lock complex, as well as the Shine Booster Color Extender treatment, which nourishes, shields, enhances vibrancy and extends the life of color, according to the company.

The Color Sense Collection gently removes mineral deposits and product build-up that can lead to premature stripping of color. In addition, each product has a variety of benefits for hair.

  • Color Preserving Shampoo: Gently removes mineral deposits and product buildup that can strip color ; provides a shield against fading from UV exposure and styling ; hair is instantly hydrated, healthy and vibrant; sulfate free.
  • Color Preserving Conditioner: Protective Color Lock complex affixes color to hair fibers and provides a shield against fading from UV exposure and styling; nourishes and replenishes hydration to help keep hair healthy looking and soft; sulfate free and silicone free.
  • Shine Boosting Color Extender: Instantly creates a high gloss finish that lasts for days; extends life of hair color; protects from UV and styling damage; sulfate-free and silicone free.

 The Color Preserving Shampoo comes with a suggested retail price of $20 for an 8.5 fl. oz. bottle. The Color Preserving Conditioner comes with a SRP of $22 for 8.5 fl. oz. The Shine Boosting Color Extender has a SRP of $26 for a 5 fl. oz. bottle.

The Ouidad Color Sense Collection is available at Ouidad.com, Ouidad Flagship, certified salons and Ulta.

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