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OTC purchase decisions based on experience

At least half of consumers cited prior use (58%) as the most commonly reported method to select an OTC remedy, according to an online survey of more than 900 AccentHealth viewers conducted in September. Decisions also are commonly made by reading packages at the shelf (54%) or from a pharmacist's recommendation (50%).

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Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

Source: AccentHealth. To view the demographic breakdown of participants, click here.

 

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