- L’Oréal Paris brings beauty to NYC subway system with breakthrough vending experience
- L'Oréal Canada's Javier San Juan named president of L'Oréal Latin America Hispanic Zone
- Helen of Troy names new CEO
- ‘Out of this world’ display takes top nod in annual Design of the Times awards
- New Albertson's buys five more Dominick's stores; names president of Jewel-Osco
MOUNT KISCO, N.Y. — Robin Leedy & Associates, a social media, public relations and digital marketing firm specializing in OTC, beauty, personal wellness and consumer lifestyle brands, announced today the company has brought aboard Jonathan Kreissman as VP client services.
Kreissman will be responsible for ensuring high-quality strategic counsel to clients and account teams, tactical implementation of client deliverables and staff development. Kreissman will be based in RL&A’s Manhattan, N.Y. office and report to Alyson O’Mahoney, EVP and partner.
With RL&A’s expanded HBA client roster and integrated marketing offerings, we saw value in growing our senior management team to provide an even higher level of service to clients,” O’Mahoney said. “Jonathan’s strengths are well-aligned with RL&A’s strategic vision. His extensive CPG, beauty and lifestyle experience will be an incredible asset as we continue to leverage our core competencies of PR and social media and move to a more integrated marketing services platform that includes brand management, digital content development, online advertising, SEO and PPC, for example.”
Kreissman joins RL&A with more than 13 years of delivering marketing, social media and PR results for clients in the HBA, consumer packaged-goods, personal care, beauty, men’s grooming, retail and lifestyle categories. During his tenure at several notable NYC agencies, including Porter Novelli, Marina Maher Communications and Bullfrog & Baum, he worked on many brands, such as Campbell’s, Arnold Breads, Coppertone, P&G’s Secret and Head & Shoulders, Thomas’ English Muffins, Gillette, Dr. Scholl’s, Absolut Vodka and others.
“Jonathan has an in-depth expertise in marketing to niche audiences, as well as a long history in brand-building and marketing strategies for the introduction of new products and campaigns. He specializes in strategic direction with a creative edge, steeped in the understanding of a target consumer's path to purchase,” explains Robin Russo, president of RL&A. “We are confident that his strengths and experience will benefit our consumer-focused client brands and are excited to welcome Jonathan as an integral leader on the RL&A management team."