MADISON, Wis. — Oscar Mayer has introduced a complete line of meat products that is free of artificial preservatives, flavors and colors.
Oscar Mayer Selects, which includes hot dogs, bacon and cold cuts, builds on the initial rollout of Oscar Mayer Selects hot dogs, which were introduced in 2010. This year, 50% of new Oscar Mayer products will have no artificial preservatives. What's more, the brand is looking to reduce the sodium content in its products by 20% across the entire portfolio by the year's end.
"Listening to our consumers, and finding better ways is just the way we do business," Oscar Mayer senior director of new product development Heather Buettner said. "More and more, consumers today want simple, everyday ingredients they know and trust. They want food they can feel good about that is affordable and easy to find. That's why we're bringing these new choices to the meat case and offering them at everyday prices in everyday stores."