Oral-B develops new Black 7000 power brush

CINCINNATI — Procter & Gamble’s Oral-B has unveiled what it says is its most innovative power brush to date — the Oral-B Black 7000.

The Oral-B Black 7000 is designed to remove 100% more plaque than a regular manual toothbrush, the manufacturer stated.

Accelerating to top speeds faster than a race car, the new Oral-B Black 7000 features 40,000 pulsations and 8,800 oscillations per minute and provides a tooth-by-tooth clean. It was designed with a sleek, Black handle inspired by its target consumer and the latest trends in luxury and premium goods, including cars, cameras and high-end technology products. Oral-B Black 7000 offers six different cleaning modes, including a new tongue cleaner mode for fresh breath, and is compatible with a range of Oral-B brush heads to provide a personalized and targeted approach to brushing.

The Oral-B Black 7000 also interacts with Oral-B’s SmartGuide technology, a wireless display that acts like a dental professional in your bathroom, providing feedback as you brush, to help guide a two-minute brushing experience, as recommended by dentists. When using SmartGuide, people are five times more likely to brush for two minutes twice a day, and 9-out-of-10 aggressive brushers reduced their brushing force, the company stated.

“With the Oral-B Black 7000, we’re continuing to provide the best brushing technology available, created by German engineers with zero tolerance for plaque and a passion for innovation and design,” stated Rishi Dhingra, marketing director at P&G. “We believe that with this new introduction we’ll deepen our value in consumers’ lives, not just a superior cleaning tool, but as a must-have personal accessory at home or on the road.”

For brushing on-the-go, the Oral-B Black 7000 comes with a travel case. The brush can also be used along with the new Oral-B smartphone app. The app is ideal for users who choose to leave their SmartGuide at home, but still want to enjoy similar brushing guidance when traveling. The six cleaning modes provided by the Oral-B Black 7000 include: Daily clean, Deep clean, sensitive, whitening, massage, and the new tongue cleaner mode. It is also compatible with the following Oral-B brush heads: Precision Clean, 3D White, Sensitive, FlossAction and Deep Sweep.

The Oral-B Black 7000 is available in limited quantity via e-commerce through 2013, and available in department, retail and specialty stores starting in April 2014.

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