OREM, Utah — Orabrush, a maker of oral care products, has appointed Brent Rambo, a former executive at Sony Online Entertainment, as the company’s chief technology officer.
In this newly created position, Rambo will lead a new ad-technology division to develop new proprietary processes and systems for the company to maximize and scale its YouTube advertising and marketing model.
“The addition of Brent will help us usher in a new phase of the company,” stated Jeff Davis, CEO at Orabrush. “We view our ad-tech division as an extension of the brand building success achieved with our own bad breath brands. We’ve seen considerable demand from companies large and small for our expertise and look forward to building out this area of the business under Brent’s leadership.”
Dubbed the “reverse marketing model,” Orabrush’s video marketing model combines creative content with YouTube advertising to generate high levels of awareness and drive e-commerce conversion or traffic to retail outlets. Rambo will work to streamline the video optimization and YouTube ad buys currently executed by Orabrush’s marketing team with greater efficiency.
“Throughout my career, I have been drawn to opportunities that allow me to demonstrate my skill set in creating highly efficient and optimized processes and systems, and Orabrush presents an exciting opportunity to do this in online video marketing,” stated Rambo. “Orabrush is poised to capitalize on the shift taking place in digital advertising with its reverse marketing model. I have been impressed by its ability to build brands at far less cost and in much less time than traditional methods, with higher industry levels of success. I look forward to making this ad-tech division the recognized market leader in online video marketing.”
At Sony Online Entertainment, Rambo managed several internal divisions and was responsible for the technology infrastructure behind the launch of multiple AAA games, including the popular multiplayer online first-person shooter PlanetSide 2. A lifelong entrepreneur with more than two decades of technology experience, Rambo co-founded MarquisNet, a data center company that serves companies as a disaster recovery hot site, and led the company to a multi-million dollar acquisition as president.
Orabrush became one of the first consumer brands to commercialize a product globally using exclusively YouTube video advertising. Today, the company has accumulated more than 60 million views across its Orabrush and Orapup YouTube channels, driving millions in online sales of the tongue cleaning products for humans and dogs and securing international retail placement in more than 30,000 stores.