OREM, Utah — Orabrush, whose products are sold in more than 30,000 retail stores globally, has appointed Joel Ackerman, YouTube advertising hitmaker and social media strategist, as creative director.
In this newly created position, Ackerman will oversee creative strategy for the company’s brands – Orabrush and Orapup – and lead Orabrush’s creative team to produce content on YouTube for other brands.
An original member of Orabrush’s creative team, Ackerman’s writing and directing propelled the company’s YouTube channels to more than 50 million combined views. Prior to his appointment, Ackerman relocated to Los Angeles to write for film and television, and wrote and directed the viral sensation, “Girls Don’t Poop,” a YouTube advertisement for the company Poo-Pourri. At Orabrush, Ackerman has written and directed more than 100 videos.
Ackerman’s professional background also includes developing Red Bull’s first web series, “Exit Vine,” and writing and producing two ads for Binaca breath spray. He has also collaborated with such YouTube personalities as Rhett & Link, Toby Turner and Wheezy Waiter.