DESTIN, Fla. Carma Laboratories was one of seven companies featured on Oprah’s “Faces behind the brand” aired Jan. 15, specifically its Carmex band of lip care products, significantly driving consumption across Wal-Mart and Target Carma executives reported at the ECRM Cold & Cough and Allergy conference held here earlier this week.
Nobody in the live Oprah audience helped drive those sales, however. Each walked out of Oprah with a four-year supply of Carmex.
Carma launched its new strawberry-flavored tube at the ECRM show following a strong consumer reception of its strawberry-flavored stick last year. Carma also introduced aa three-tube volume pack, which is “growing at twice what the category is growing,” reported Mike Pitesch, Carma national sales manager.