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NEW YORK — OPI has teamed up with celebrity partner Gwen Stefani in announcing seven new limited-edition nail lacquers for 2014, featuring color in breakthrough finishes.
Highlights from the collection include a bold red lacquer that pays homage to Stefani’s signature lipstick, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with a special base coat.
Inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme “Punk: Chaos to Couture,” OPI EVP and artistic director Suzi Weiss-Fischmann created a collection of lacquer celebrating the role of music as a major influence in fashion.
“With her expertise as a singer, songwriter and designer, who better to collaborate with than Gwen Stefani?” Weiss-Fischmann said. “Known for her trademark red lips, bold eye makeup and nail art, Stefani uses beauty to accessorize her style.”
Stefani’s signature red OPI hue — Over & Over A-Gwen — is available in a boxed set, which includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes for creating unique nail designs, as well as nail glue for easy application.
Love.Angel.Music.Baby. and 4 in the Morning feature a new, semi-matte satin finish designed to be worn without top coat.
Push and Shove, a bold chrome hue, also is worn without top coat but requires a special complimentary base coat — Lay Down that Base. One thin coat of Lay Down that Base topped with two thin coats of Push and Shove yields an intense, mirrored finish.
The collection is rounded out with two glossy crème lacquers and one sparkly glitter shade: Hey Baby, I Sing in Color and In True Stefani Fashion.
Gwen Stefani by OPI nail lacquers feature OPI’s exclusive ProWide Brush for the ultimate in application. This promotion will be available beginning January 2014 at salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret and Ulta Beauty for $9 suggested retail for each nail lacquer. The boxed set including Over & Over A-Gwen and Swarovski Elements will retail for $14.95.