MINNEAPOLIS — Yoplait has kicked off its annual Save Lids to Save Lives breast cancer awareness campaign.
The yogurt brand said that as part of its campaign, the company once again has tapped actress and breast cancer survivor Adamari Lopez to join Yoplait's Save Lids to Save Lives Tour. The tour is making its way across the United States, stopping in U.S. cities with large Hispanic populations. The tour kicked off Sept. 6 in Miami and ends Oct. 26 in Houston. She will also visit New York, Chicago, Los Angeles, Dallas, Houston, San Antonio and Phoenix, Yoplait said.
"I'm delighted once again to team up with Yoplait to help Latina women understand the importance of their breast health and inspire others to join the fight against the disease," said Lopez, who emphasized that she was able to overcome her breast cancer diagnosis seven years ago thanks to early detection and "the tremendous support I received from my family."
"My successful struggle with breast cancer is a testament to the fact that early detection can and does save lives, and that we are all in this together — mothers, daughters, wives, sisters, neighbors, best friends," Lopez said. "These are the people who mean the most to us, and they are all at risk for breast cancer. To take care of the women in your life, you have to know more about breast health."
This is the fifth consecutive year that Yoplait and Lopez have teamed up on behalf of Save Lids to Save Lives, which benefits Susan G. Komen for the Cure. For the past 14 years, Yoplait has been a supporter of the fight against breast cancer, donating more than $34 million to the cause through all of its programs.