NEW YORK — WAT-AAH!, a line of functional water for kids and teens, known for its "cool + healthy" messaging, announced today a partnership with teen pop group the OMG Girlz.
WAT-AAH! is kicking off this partnership by launching a limited-edition OMG Girlz designed bottle with proceeds going to the group's charity, OMGCares. The OMG Girlz will also participate in WAT-AAH!'s "Healthy Hydration in the Nation Tour" to spread the message of healthy hydration to school kids across the United States, as well as celebrate WAT-AAH!'s "Move Your Body" event, organized to encourage kids and teens across the country to dance, exercise and drink healthy. Additionally, they will participate in WAT-AAH!'s national Web-based youth talent show titled "Show Me WAT-YOU-GOT!" as official judges. Lastly, the girls will be featured in the brand's national back-to-school health and anti-obesity PSA campaign alongside multiple teen celebrities across TV, print and digital platforms this fall.
"WAT-AAH!'s partnership with the OMG Girlz is a natural fit and has been since we began working with them in 2012 during The Scream Tour," said founder and CEO of WAT-AAH!, Rose Cameron. "The OMG Girlz are inspirational to kids — they're fun, energetic, hard-working and love drinking water. They understand that as both celebrities and role models, they have a unique opportunity to influence kids to make healthy choices and steer them away from sugary sodas and juices," she added.