CINCINNATI Procter & Gamble’s Olay brand has named Latina celebrity Lucero, as its official celebrity spokesperson.
“It is with great pleasure that we welcome Lucero to Olay, where she will represent the brand with the beauty and grace that she is renowned for in the United States and Mexico,” stated Eric Admiral, brand manager for Olay.
Lucero started her career at age 10 as “Lucerito” in the children’s television series, ““Alegrias del Mediodia.” Since then, she has participated in several soap operas, television shows, theater productions and recorded more than 34 albums.
The ad campaign, which starts this month in the United States and Mexico, will comprise of television, print, radio and online ads. Her voice will also be heard on the soon-to-be released Spanish Web site version of the consultation site, www.Olayforyou.com.