Okla. regional supermarket chain introduces mobile payment system

Homeland Stores offers mobile-payment app under deal with DoubleBeam

PASADENA, Calif. — Customers at Oklahoma City-based Homeland Stores can pay for groceries with their smartphones, thanks to a new mobile payment system announced Monday.

Homeland and Pasadena, Calif.-based mobile payments technology provider DoubleBeam announced the completion of a pilot of SwiftScan, a mobile application currently accepted at 20 of the chain's 78 stores. The chain will add 26 more stores by the end of October.

"The SwiftScan app is another example of Homeland's commitment to save our customers time and money each time they visit our stores," Homeland president and CEO Daryl Fitzgerald said. "We have had a tremendous response to the app and are pleased to make the convenient pay-by-phone services available at more Homeland locations throughout our community."

Within three months of the initial pilot, which started last June, 1,500 customers downloaded the app and have purchased $55,000 in goods using it. Once downloaded, customers can activate the payment option by taking a picture of a check and a photo ID and then scan a QR code at the register to pay for purchases, selecting a payment option. As part of an introductory reward, customers who pay for purchases with the app will earn 20 cents off per gallon for gas purchased at participating Homeland and Shell gas stations.


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