O-I keeps it 'glassy' with new campaign

PERRYSBURG, Ohio — Glass container manufacturer Owens-Illinois has launched a campaign that showcases the use of glass packaging by food and beverage brands.

O-I, which produces packaging for such companies as Coca-Cola, PepsiCo, Heinz, MillerCoors and S. Pellegrino, found that as recently as April 2011, nearly 70% of 1,000 Americans surveyed said that if they could purchase their favorite food or beverage in any container, they would choose glass. Additionally, 90% said they agreed with the statement that glass is the healthiest packaging available, while 85% said food and beverages taste better when packaged in glass containers.

In response to this, O-I has launched the Glass is Life campaign, which will host advertisements in 12 countries and seven languages. Additionally, the campaign also is supported on Facebook and Twitter.

“It’s time to tell the world about the benefits of glass,” O-I VP and chief marketing officer Erasmo Schutzer said. “The thought leaders featured in O-I’s Glass Is Life campaign are instrumental in helping us launch a more aggressive marketing strategy. Together we’ll show how glass preserves flavor, maintains health, enhances quality, protects the environment and builds brands.”

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