NYX Professional Makeup appoints new CEO

LOS ANGELES — NYX Professional Makeup has tapped industry veteran Scott Friedman as CEO. Friedman succeeds Toni Ko, who will transition to the role of founder and chief creative director.

NYX Professional Makeup is a makeup line available at major retailers across 40 countries, as well as more than 10,000 beauty supply stores in the United States and freestanding stores in Japan, Brazil and Switzerland.

“We’re very excited that Scott has joined NYX.  He is a seasoned CEO with a sterling reputation for improving operational efficiencies and managing growth.  We’re looking forward to his leadership and to accelerating our brand’s move to the next level of international exposure,” Ko said.

Prior to joining NYX, Friedman was CEO of Allegro, a manufacturer of travel and storage accessories, which sold to Conair in 2007. Under his watch, Allegro received the “Target Partner Award of Excellence” in both 2007 and 2009, as well as similar awards from other retailers.
“I couldn’t be more thrilled to join NYX. Toni Ko has done a tremendous job creating a quality product line at the right price-point, while establishing brilliant domestic and international brand recognition,” Friedman said. “I share the vision and core values of the company and can’t wait to add product placement at additional select retailers so the growing NYX fan base has more locations in which to find our products.”

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