NYX Cosmetics appoints Cristina Bartolucci to chief creative director

LOS ANGELES — Today, NYX Cosmetics, the professional makeup line known for offering a full assortment of "affordable luxury" makeup products, announced the appointment of Cristina Bartolucci as chief creative director.

Bartolucci is a veteran of the beauty industry and co-founder of the cult brand, DuWop Cosmetics. She will work alongside NYX's founder and chief creative officer, Toni K., providing leadership and support in the areas of product development and overall brand strategy and creative.

"I couldn't be more excited to join the team at NYX Cosmetics," Bartolucci said. "Toni K. has done a tremendous job building a dynamic and innovative brand, and I am thrilled to bring my own experience and vision to help creatively grow the company to the next level."

Bartolucci brings more than 20 years of experience in the beauty industry to her new role at NYX. Beginning her career as a makeup artist for A-list celebrities, as well as notable film, television shows and national commercials, most recently she served as vice president of brand relations for Preferred Display, where she consulted on design and development of point-of-purchase displays for domestic and international beauty retailers. Prior, she served as vice president of innovation for Roberts Cosmetics, an industry leader in cosmetic packaging and formula development. Within this role, Bartolucci created more than 100 products for leading cosmetics brands around the world.

Bartolucci holds a Bachelor of Arts degree from the University of California, Berkley.


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